I met an attendee at the conference who was very new to Magik/Smallworld. He mentioned that he had been watching the #swuc tweets to see what to expect leading up to the conference. Because this seems to be fairly new to the #sworld community, he couldn't get a good read on it. I am hopeful that this new communication medium will find its way into the Smallworld community in the next year.
By the way, I have started tweeting about all things Smallworld under the #sworld hashtag. It turns out that #smallworld has alot of other connotations on Twitter but #sworld has not yet been used.