Designing Simplicity into Smallworld

At the Smallworld America's Users Conference this September in Baltimore, I heard a comment from an attendee that has stuck with me... "Smallworld needs to innovate simplicity into its product". Clearly there are many ways to accomplish this, but I thought I would share one area where I have been able to add some simplicity. I would very much like to hear from others about how they have designed simplicity into Smallworld applications or where they would like to see a simpler design.